Pinterest launched a new “Pin It” button on Thursday that makes it faster for users to bookmark content across the Internet.
According to the company, the new and improved button, which Pinterest users can install as an extension for web browsers including Safari, Chrome and Firefox, trims the number of clicks needed to save web content — articles, photos, and so on — from six clicks to three.
“The Pin It button is how you save anything you want for later,” Pinterest Product Manager Cesar Isern wrote in a post. “Whenever you spot something you want to try some day, you just Pin It, and it’s saved.”
The three-click process is simple: Clicking the Pin It button on the web browser brings up a screen where users pick an item to save to Pinterest. Another screen pops up afterwards showing the user’s three most-recently used boards and an “All Boards” list.
Et voila! Pinned.
Pinterest’s new Pin It button reduces the number of clicks to save web content from six clicks to three.
Since cofounders Ben Silbermann and Evan Sharp launched Pinterest five years ago, users have pinned over 50 billion items, the company says. Pinterest currently has over 47 million monthly active users in the U.S., research firm eMarketer estimates, a number expected to top 50 million in 2016. That’s a sizable user base but well behind Facebook’s 1.4 billion and Twitter’s 280 million.
The company says the new button increased user bookmarking by 3% in its early tests. It’s one positive sign as the company continues to grow. In February, Pinterest raised a staggering $367 million at an $11 billion valuation for global expansion, bringing its total funding to $1.1 billion.